Jess Pollard Wellbeing
BRAND IDENTITY & WEBSITE DESIGN
Building a bold, authentic brand and website for Jess Pollard Wellbeing, a Hypnotherapist and Mindset coach helping ambitious people get out of their own way and create a life they love.
As a wellbeing practitioner as well as a designer, I knew it was time to bring my own brand for my Hypnotherapy and Coaching business into alignment with the direction and energy of my business. My previous identity didn’t reflect the empowering, impactful work I do with clients every day. I wanted to create a brand that felt magnetic to my ideal clients and reflected the transformation I help them create.
I took myself through the same strategic brand process I use with clients: defining my mission, values, vision & audience, then identifying how I want people to feel when they interact with my brand. From there, I landed on three core brand words: Supportive, Empowering, Authentic. These became the foundation for everything that followed, from brand strategy to design execution.
I started with an in-depth strategy process, mapping out my audience’s needs and desires. I used seasonal brand theory to anchor the visual direction, followed by colour psychology, typography research, and a clear system for brand elements and graphic assets. From here I created a cohesive visual identity (including logo design, font pairings, colour palette, and graphic assets). I then expanded the brand across multiple platforms including printed business cards and flyers, through to social media posts and a website.
The website was designed to feel clean, confident, empowering and calming, reflecting the transformations my clients experience through working with me. I created a clear site structure, strategic content layout, and a responsive, user-friendly website to make navigation simple across devices. I considered user journeys and how to ensure that all users could easily find information on my services and hwo to enquire. I also built in flexibility so the website could grow with my services - from 1:1 work and workshops to events and free tools.
Beyond the website, I created a full set of supporting assets, including business cards, flyers and affirmation card designs to ensure the brand showed up consistently and recognisably across every touchpoint, both online and offline.
The result is a brand and website that truly reflects who I am, what I offer, and the people I want to work with. It’s bolder, more empowering and speaks directly to the ambitious, self-aware clients I support. Every design decision, from the typography to the layout to the tone of voice & messaging, has been made with intention. The brand now feels aligned with the future of my business, and is something I’m proud to share confidently.
Let’s work together
If you're looking for a designer who brings creativity, strategy and understanding to the process, someone who really listens and works with you.. I’d love to support you! Whether you’re starting from scratch or ready to refresh what you’ve got, let’s collaborate on a website that helps move your business forward.